Is social media marketing worth it?

[graybox]Marketing that works series (post #1 out of 3)[/graybox]

Here we go.

The moment has arrived.

After carefully crafting each of your 140 characters into a concise, yet quirky call-to-action, you’re finally ready to press the “Tweet” button and share your awesome new product with 500 avid followers.

Your adrenaline peaks, your excitement is palpable, and your eyes can’t help but see the countless sales that are about to start rolling in.

Then, just like that, the tweet is sent. Hitting the stream like a butterfly hits the wind; getting swept up and lost a flood of air.

You wait five minutes and hear nothing. Twenty minutes, and still nothing. You keep your eyes locked on the sales meter for the next hour, but still nothing.

“What happened? Didn’t I just sent out a tweet?! Where are my sales?”

Amigo Productions Twitter Engagement Rates

Low engagment rates on social media

Does social media marketing work?

The short answer is yes, it can work. The problem is, it only works if:

  • You have a few thousand followers.
  • Those followers are highly targeted.
  • Your followers see your posts in their feed.
  • The followers who see your posts engage with them.
  • The followers who engage with your posts click on a link.

Pretty simple, right? Well, actually not at all.

Read the full post here  (I wrote this series for Envato Market, and therefore can't share the full post here)

[clickToTweet tweet=”Is #Social Media #Marketing Worth It?” quote=”Is Social Media Marketing Worth It?”]

Related Posts