Daniel Futerman // Creative in Motion
Daniel Futerman // Creative in Motion

I work from my home office, set my own hours and do business with amazing clients worldwide. Love my job. I help businesses increase revenue & freelancers grow their business. Top rated motion graphics freelancer on Upwork.

The Future of Google Plus.

Daniel FutermanDaniel Futerman

This post is the last tip in the 21 Google tips & tricks series.

Google Plus // Series Finale.

We started this series with a post about Google Search – which represents the beginning of Google. We’re ending the series with Google Plus, which used to be considered the future of Google, or “Google 2.0”. [ninja-inline id=4471]

“Google+ is the new Google.”

This post was originally shared back in 2014 exclusively on Google+ as part of the 21 Google plus tips & tricks series. As so many things have changed since then, I updated this post to better reflect the current state and status of Google+.

Back in 2013 Vic Gundotra (head of Google+ up to April 2014) said – “You can think of Google+ as Google 2.0. It’s the next generation of Google,” he said.

“The old Google was soiled; your identity and how you share with your family was different across each product.” He added, “In the new version of Google, we know your name, we understand your circles and we make every service better.”

Unfortunately for Vic, technology moves fast and things change rapidly in the virtual space. Google+ didn’t turn out to be Google 2.0, and it’s not really considered as the next generation of Google.

But with that said, he wasn’t completely wrong. Even though Google+ turned out to be drastically different than what Google intended, I believe it still has a role in the future of Google.

The future of Google Plus

There’s no denying that since Vic Gundotra’s original statement, Google Plus has gone through significant changes in regards to both the social platform aspect, and it’s role in integrating the numerous Google products.

Multiple products (such as Google Photos and Hangouts) have been departed from Google Plus and are now standalone products. And Google is pushing back from the requirement to have a Google+ profile to complete various actions across Google products (such as creating YouTube channels, commenting on YouTube videos, adding reviews on Google Play and more).

But on the other hand, Google Plus recently launched Collections, a Pinterest-like experience which allows users to add post and images into ‘boards’ based on a certain interest. But unlike Pinterest boards, Google+ collections are powered by the community factor that gives users the ability to connect and engage with posts rather than just sit back and ‘follow’.

Not surprisingly, collections turned out to be a huge success for the platform. For example, my own collections of Google Tips & Tricks To Boost Your ProductivityVideo Templates for your Business, and Ignite Your Freelance Career are been followed by over 110,000 people. That’s amazing considering my personal Google+ profile (that hasn’t been very active lately) has less than 5,000 followers.

Google Tips Tricks To Boost Your Productivity Daniel Futerman (1)

So what is my take on the future of Google Plus? I don’t think it will be gone anytime soon… on the contrary. I believe that Google+ will keep growing and expanding, but will develop into an interest-based social platform, meaning it will sustain a strong focus on collections and communities. As a consequence, we might keep seeing various Google+ products depart into standalone tools (as we’ve seen with Google Photos and Hangouts), until the platform solely focuses on being an interested based platform.

Google+ integration with Google as a social layer

Google Plus originally intended to be a lot more than just a social media network, it’s intent was to be the social layer or the ‘glue’ that connects between all the various Google products. For more about Google+ as a social layer watch this video by Martin Shervington.

So how closely is / was Google+ integrated into Google’s products? Take a look at this list:

Google Search

  • Google+ local
  • Personalized results
  • Google+ brand pages
  • +1 as a social indicator
  • Authority / no longer true

Google Maps

  • (In search)
    • Reviews
    • Directions
    • Opening hours
    • Phone Number
  • (In maps)
    • Share directions
    • Your places


  • Top Fans
  • Google+ comments / no longer true
  • Community Insights
  • Youtube channel connected to profile

Google Play

  • Play games
  • App reviews / no longer true
  • Shared activity
  • Reviews and ratings


  • Circles as labels
  • Recent posts by
  • Add to circle button
  • Reply to comments from Gmail

Across the web

  • +1 and share content
  • Google+ comments on websites
  • Verified Google plus pages for websites

Google Drive

  • Share and collaborate on documents

Google Calendar

  • Events appear in schedule
  • Schedule or join hangout events


  • Connect with your circles
  • Hangouts on air with public or circles

Google AdSense


Google+ in not dead nor dying, but it definitely is going through a major transformation and transition phase. Google Plus is here to stay, but it will keep developing and transforming into an interest-based platform. As I see it, Google+ is still the most Social social media network when it comes down to forming meaningful connections, and as such, is a fantastic place for connecting with like-minded people based on interest groups (collections and communities).

Therefore, I believe we’ll be seeing products which are unrelated to the ‘interest-based mindset’ depart into standalone products. And with that said, I do believe that we’ll be seeing less of the ‘Social Layer’ aspect of Google Plus (meaning Google+ won’t be the social Glue connecting between Google products).

The bottom line is – Google+ never succeeded in being “Google 2.0”, but ‘Google Plus 2.0’ might well succeed in being a separate Google service, focused on connecting people with common interests. 

Google+ was never Google 2.0 Time for ‘Google+ 2.0’Click To Tweet

7 Pro Google Plus Tips

Here are 7 tips to help you make your Google Plus experience even more awesome than it is now.

(1) G+ post formatting

Create beautiful Google+ posts by adding bold titles, italics, strikethrough and symbols! Check out The Plus Editor which is a simple yet powerful and extremely useful text editor for Google plus, allowing you to create beautifully structured posts for Google+ with bold titles, italic & strikethrough text and unique symbols: www.thepluseditor.com

The Plus Editor App for Google+

(2) Personal Communities and Collections

Create a private communities on Google+ (for you alone), and share your favorite posts with that community for saving and reading later.

With the new Google plus collections feature, you can now create a private collection and ‘bookmark’ posts for reading later.

In a way the concept of sharing to private collections is very similar to sharing to private communities, the main difference being that communities allow you to sort posts into separate categories which great for keeping things organized. Therefore I would still recommend using Google plus communities for saving and categorizing useful posts.

Google Plus Private Collections

(3) Opt-in notification circle

One of the most powerful yet unknown features of Google plus is the ability to create opt-in notification circles which in a way act similarly to email marketing campaigns.

Notification circles are extremely useful for keeping your followers informed about new content you share. Advanced users could even create multiple notification circles based off various segments. A few ideas for effective circles would be: “blog posts updates”, “New product launch updates”, “Goodies for top followers” and so on.

If you’d like to experiment with Google+ notification circles I highly recommend check out these two in-depth posts I shared earlier this year:


(3) Use Keyboard shortcuts

(4) Hangouts text formatting:

Did you know you can add formatting to your Google+ Hangouts messages (bold, italics, underline)? Did you also know that Google recently launched a new website dedicated for hangouts alone? Google Hangouts web app

Google Hangouts Web App

(6) Create a Google+ poll

Google plus polls enable you to ask questions easily and add optional answers as comments below your post. Here’s an example of a live Google+ poll, asking which comment system do you use on your blog?

(7) Tools to power up your Google+ experience

+CircleCount – Google+ profile statistics and a lot more.

Fun facts – Reactions to the 21 Google series on Google Plus:

21 Google tips and Tricks series reactions circle count

Start over from the beginning: 21 Awesome Google Tips & Tricks


That’s it. The 21 Google Tips series is now officially over.

Thanks so much for following, commenting, sharing and engaging – I truly appreciate it. This has been such an enjoyable experience. Heading off to plan the next series of posts!

Daniel Futerman // Creative in Motion. I work from my home office, set my own hours and do business with amazing clients worldwide. Love my job. I strive to help creatives like yourself reach the next milestone of their freelance career.

Comments 3
  • Tom Westheimer
    Posted on

    Tom Westheimer Tom Westheimer

    Reply Author

    Might want to edit some typos in the paragraphs below

    “Therefore, I belive we’ll be seing products which are un-related to the ‘interest-based mindset’ depart into standalone products. And with that said, I do believe that we’ll be seeing less of the ‘Social Layer’ aspect of Google plus (meaning Google+ won’t be the social Glue connecting between Google products).

    Bottom line is – Google+ never succeeded in beeing “Google 2.0”, but ‘Google Plus 2.0’ might well succeed in being a seprate Google service, focused on connecting people with common interests. “

    • Daniel Futerman
      Posted on

      Daniel Futerman Daniel Futerman

      Reply Author

      Oooh, not sure how I missed those! Thanks for pointing them out buddy.

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