The one marketing strategy that actually works

[graybox]Marketing that works series (post #2 out of 3)[/graybox]

In the last post I concluded social media marketing isn’t worth it. Trying to win people’s attention within a heavily populated, constantly updating social stream is tremendously difficult.

In this edition of the “Marketing for Market” series, I’m going to take you through a strategy proven to work. In fact, this strategy works so well, I doubled my earnings on Videohive this year as a result of using it.

Amigo-productions-2x-earnings-increase

Email marketing

Okay. I know what you’re thinking.

“You’re kidding, right?”

“Do people even have email anymore?”

“Is it 1994?”

But, let me tell you something that might surprise you. Email is, and always has been the number 1 marketing tool in the world. And, there’s no sign of that changing anytime soon.

In fact, one could argue that email is the largest social media platform available right now.

I mean, let’s put things into perspective…

According to The Social Media Hat and About.com

  • Facebook has 1.5 billion active users
  • Twitter has 288 million active users
  • LinkedIn has 187 million active users
  • And, email has 2.5 billion active users.

That’s more than all those major social media networks combined.

[clickToTweet tweet=”‘In fact, one could argue that #mail is the largest social media platform available right now.'” quote=”‘In fact, one could argue that email is the largest social media platform available right now.'”]

What is email marketing?

Email marketing is sending a commercial message straight to a group of people via email. These people are subscribers who have signed up to your mailing list and have opted in to receiving marketing messages from you.

In a way, this may sound similar to how things work on social media. But there’s one huge difference…

Read the full post here  (I wrote this series for Envato Market, and therefore can't share the full post here).

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