I love Medium.
The clean interface, beautiful hero images, clear professional fonts and super intuitive user experience are among the key reasons for that.
I'm still not entirely sure how to define Medium — a publishing tool similar to blogger or a central online hub for writers?
But there is one thing I am sure about; Medium provides the best writing and reading experience online.
Why am I sharing this you ask? Because I want you to know that when I read an article, all I want to do is read that article.
I don't want ads to disrupt my reading flow, and I don't want a messy sidebar to grab my attention. All I want is a Medium like reading experience, and I believe you want the same thing.
Simplicity in design
Design trends change and evolve as designers examine the boundaries of creativity.
Remember the days of the glorious bevel & emboss? The tremendous drop shadows phenomena? Or perhaps the stunningly beautiful gradients that conquered the world?
Yes yes, I know – been there done that. I as well, am at fault.
But then after we're fed up with all the whistles and fireworks and once we've officially managed to conquer the world, we find ourselves back at the starting point, reverting to simplicity.
Just think about the iPhone's design evolution to get a better grasp of that concept.
Leonardo DaVinci once said that “simplicity is the ultimate sophistication”. I couldn't agree more. The only thing is that it takes trial and error to realize he was right.
When I was re-thinking about the future visual concept and vision of my personal brand, I came up with several key thoughts, conclusions, and decisions that I'd like to share with you today:
- My freelance business = my personal brand.
- Explainer videos and templates = the core of my business income.
- I'm passionate about helping creatives reach the next milestone of their freelance career.
- I enjoy writing and sharing tips about Google and productivity.
- My freelance career consists of more than just creating videos for companies worldwide.
- I'm passionate about writing and teaching. Therefore, I should do it more often.
- My website will act as a central hub for all my freelance business services.
- The website in itself will not serve as my online portfolio.
- I will share a lot more high-value tips related to freelancing and productivity.
- I will pay way more attention to my dearly loved insiders.
The most important thing I achieved from the entire planning and re-thinking process is the following — my website will not be business centered but rather user-centered.
Meaning, the focus of my new design won't be about myself. It will be about you – my dear reader.
The primary goal of the redesign is to make it easier for you to focus and read the actual posts I share. Consequently, I had to remove certain key elements (such as the sidebar) to achieve that goal.
Hopefully, with the new design you'll be able to enjoy a clutter-free, distraction free, reading experience.
If you're a freelancer, you're in for quite a ride. Here's what I have planned for you:
- The exact methods I used to reach Elance top 30 freelancers chart (out of 219,742 individuals).
- The importance of personal branding to your freelance career.
- The passive income model and why you need one.
- The top 5 mistakes successful freelancer avoid.
Google lovers? Trust me, I got you covered too.
Liked this post? Let me know in the comment section below.
Here's to You – my deeply appreciated reader.