(latest update: 02/2021)

It's funny.

I wrote this post back in 2015, after a website redesign. I've since come back and updated this post each time I've redesigned my website.

The funny thing is that the core concept of this post and the entire website hasn't changed much over the years.

On my small place online, I chose simplicity over complexity, user experience over ads, and readability over SEO.

I don't want ads to disrupt the reading flow or a messy sidebar to grab attention. I want to create a simple yet rewarding reading experience where the words grab center stage.

Simplicity in design

Design trends change and evolve as designers examine the boundaries of creativity. Remember the days of bevel & emboss, 4-color gradients, and long shadows?

Yes yes, I'm at fault too.

But once we're fed up with all the bells & whistles, we find ourselves back at the starting point, reverting to simplicity.

Leonardo Da Vinci said that “simplicity is the ultimate sophistication”.

I couldn't agree more.

The catch? It takes a lot of trial and error to realize he was right.


When I was reevaluating the purpose of my small space online, I came up with a few key thoughts:

  1. I enjoy writing and teaching. I should do it more.
  2. The core focus of my website should be adding value to the visitor.
  3. My website should display my personality and professional motion skills.

The words.

The primary goal of this latest redesign is to make it easier for you to read the actual words I write.

Hopefully, with this latest redesign, I've made another step in that direction, creating a more satisfying and rewarding user experience.


If you're a freelancer or small business owner, you might want to check out my blog. I've been freelancing since 2009, and have gathered a few helpful insights over the years.

In 2021, I plan to speed up my transition from service to product, and I'll be sharing a lot more about the process on my blog.

Want to keep reading? Here are a few posts people found helpful:

Google fan? Trust me, I got you covered too.

Related Posts